• social media

    Shadowbanning: What is It and What to Do About It

    Oh, shadowbanning. I’d argue that this is one of the most contentious topics in the social media and influencer spheres. What is shadowbanning, you ask? It’s basically an ambiguous, unconfirmed practice by social media platforms that depreciates or hides content– basically anything from certain hashtags to content agreements. Some do not think shadowbanning exists because Facebook / Instagram haven’t confirmed it publicly. In my personal and professional experience, it does exist: models having content blacklisted due to a single hashtag, engagement drops with certain tags or captions. My guess is that there’s two purposes for keeping the shadowban on the down low: 1. By not being able to rely on…

  • social media

    3 Tips for Taking Better Selfies

    Everybody loves a good selfie: The girl with makeup on fleek. The middle-aged dude who needs a Facebook profile photo, but doesn’t want to get up from the recliner (NCIS is on, can’t miss that.) The 1,000 guys on Tinder with a fish (Do you all have the same hobby? We don’t live in a hunter-gatherer society anymore, guys). A group of besties at a concert feeling as unstoppable as Taylor Swift’s girl gang. Mock it as much as you want, but the selfie is here to stay. Dare I say it’s practical? Not everyone has access to a photographer at all times, but if a photo needs to be…

  • social media

    iPhone Photography For Beginners #1: Natural Lighting

    Though I do some freelance photography, normally most of my photos are taken on my iPhone 7S+; would you really want to lug around a DSLR everywhere you go? I love social media, but not that much! What I’ve learned is that good iPhone photography is like gas station sushi: It can be of questionable quality. But you know if it’s good when you see it, and the setting says a lot about quality. I could wax poetic about different settings and filters on your smartphone, but if I could scream one thing from the roof tops it would be to find natural light. But even when I do tell…

  • social media

    3 Tips for Writing Better Instagram Captions

    But first, a story. I finally gave into the three years of Stitchfix ads I’ve gotten on Facebook. I was in a fashion rut, was time crunched due to a busy stint at work and thought I’d go full Tom Haverford and treat myself. The gist is that you pay $20 a month, a freelance stylists curates 5 items and mail it to you on a semi-regular basis. But I learned a good lesson about articulating my personal style that I want to share: I took the little quiz at the end of my Stitchfix registration. TLDR: I thought I covered every single detail of my daily and aspirational style.…

  • instagram hashtags
    social media

    Instagram Hashtags: Promoting Content

      Hashtags. #hashtag. It’s black magic, y’all. Use the wrong one and get shadowbanned. Use the right ones and really get a leg up on developing your content. That being said, hashtags are one of the most misunderstood parts of the social media influencer space. There’s a lot that can go wrong: a bad mix of hashtags, too few, too many, too spammy. But I have a few quick tips that help my content stay relevant, not get shadowbanned, and be an effective strategy for your personal or business brand. Keep a good mix: What does this mean? Imagine your hashtag combination as a salad. You have your big ingredients…

  • social media

    3 Insider Tips Social Media Managers Want Bloggers to Know

    I’ve spent my post-college life working in digital advertising, specifically 5 years as a social media manager at two colleges and a small advertising agency. I’ve had the privilege to work on viral campaigns (including outlets like E! Entertainment, Buzzfeed and Business Insider), crisis communications due to social media threats, and paid advertising all on social media. These days, I focus more on advertising operations with a sprinkle of paid social QA and A/B testing. But the more I work with local influencers in Kansas City and begin blogging myself, I see the similarities between managing social media for an established brand and building a brand for yourself. Stop focusing…